Selfie: How We Became So Self-Obsessed

Superb one to read coz it switches direction and make a bit interesting to read.

First few chapter more like a psychology book, it helps you understand about self which carve for perfection in order to compete with this world. Some commit suicide coz of not matching it. And interesting chapter like Tribal Self and Perfectible Self 

Introduction of Ayn Rand and her team about Self Esteem and Neoliberalism occupy the most of the pages and more like economics and business book
Finally Digital Self and about how to be alive from the concept of Perfection 
An interesting Read..